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The Multi-Touch Effect: From Power-On to Pause

Three TVs showing homescreen, in-app billboard and pause ad placements on Rakuten TV Enterprise

How multi-touch CTV campaigns across the full session deliver up to 93% ad recognition.

Full-Funnel CTV to Deliver Measurable Brand Impact

IKEA used full-funnel CTV to reach key audiences and deliver brand results.

A Multi-Format CTV Strategy for Brand Lift

Renault used CTV formats to drive brand lift, consideration and engagement.

Connecting Seasonal Storytelling to the Big Screen for Havila Voyages

Havila Voyages used big-screen CTV to reach viewers and drive brand impact.

How ALDI Built Big-Screen Brand Presence with CTV App Sponsorship

ALDI used CTV sponsorship to build big-screen brand presence for streaming.

Showcasing CTV’s Advertising Impact

Škoda used CTV to engage targeted audiences and boost brand lift in France.

Extending Reach Beyond Linear TV in a Competitive Landscape

GKL used CTV to reach beyond linear TV and increase NKL’s brand visibility.

Expanding Reach with Connected TV Advertising

BrewDog used CTV to reach new audiences and drive Lost Lager consideration.

Building Local Awareness at Scale with Interactive CTV

Basic-Fit used interactive CTV to build local awareness at scale in France.

Allianz Direct – Maximising Reach with Connected TV Advertising

Allianz Direct used CTV to reach cord-cutting viewers and drive brand lift.

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